Meet the Woman behind GrandmaSTRONGThe Heart Behind the Strength:
Hi, I'm Sheree King and if you've ever thought it was too late to get strong, I'm here to show you it's never too late. Not for strength, not for vitality, and definitely not for a life that lights you up on your terms.
Over the past 15 plus years, I've trained, coached, cried with and celebrated thousands of women, especially grandmothers, who came to me feeling like their best years were behind them, and together we proved that wrong.
Through Spice Fitness, my strength training studio in Tasmania, and now through GrandmaSTRONG, my global online platform, I've been in my mission to help women 50, 60 and beyond reclaim their strength, reignite their belief and build a body they trust—for life.
How it Started:
I didn't grow up dreaming of helping grandmothers become unbreakable, but over time I realised something powerful.
The most overlooked, under-supported group of women were the very ones holding generations together.
Grandmothers weren't just babysitting, they were lifting toddlers, supporting their adult children, managing homes, grieving losses and still holding space for everyone else, whilst still dreaming of moments yet achieved.
But who was holding space for them?
I saw women slowly shrinking, physically and emotionally, under the weight of everyone else's needs.
So I built something different.
From Local Studio to Global Movement:
When I began my career in nursing in 1982, I saw first hand how health declines with age, when strength and vitality aren't prioritised.
That experience fuelled my shift into the fitness world in 1995, where I began helping women transform not just their bodies, but their entire outlook on ageing.
I started Invigor8 Bootcamps in 2006 followed by opening Spice Fitness gym, which from 2011 to 2017 involved into one of Hobart's most trusted strength transformation studios for women.
In 2013, we were even voted Best Fitness Centre in Hobart. But for me, the true success wasn't the award, it was the spark I saw reigniting in the eyes of every woman we served.
In 2018 we downsized to our boutique women's strength studio, where I focused on growing my coaching skills and preparing for our next challenge, taking my passion to every women over 50... Online.
During these years, I earned credentials as an Advanced Functional Strength Coach in 2015 and Nutrition Coach in 2018, and developed our unique training methodology in 2016, one built on functional movement, protein first, mindset growth and active recovery.
But it was in 2014 when I formally wrote down our why, that things shifted. I wasn't just running a studio, I was on a mission.
That mission became Grandma Strong, a brand, a movement, and a sisterhood dedicated to helping grandmothers become the asset, not the burden. The first roots of this was birthed in 2019 when we launched SpiceONLINE.
We're here to ditch the declined narrative, to train for real life, to lift grandkids, carry groceries, chase dreams, yes, our own, and walk tall into the next chapters of life, no matter our age.
What I Believe:
And I'll be here in your corner, showing you how.
A Philosophy for Women over 50:
In 2016 I crafted the Wellness Philosophy for Women Over 50 that now underpins every GrandmaSTRONG program. It's the foundation of the STRONG ZONE Protocol™, our core system that empowers women to thrive with:
This is more than fitness. It's about reclaiming control, choosing courage, and becoming a woman your family, and most importantly, you, can count on.
Words my Clients use:
Where we're going today:
GrandmaSTRONG is inspiring women around the world, but is still personal. Every challenge, program, or workout I design is for women who once wondered if her best years were behind her, only to discover, that her strongest years are still ahead.
My vision?
To reach 1 million grandmothers and show them what's possible when strength becomes your story.
"If your vision doesn't feel impossible, it's not a vision, it's just safe."
Because you're not done yet.
You're just getting started.
Now, let's get UNBREAKABLE... GrandmaSTRONG style!
Available for Speaking Engagements:
Looking for a passionate powerhouse voice in women's health, ageing strong and mindset transformation?
Sheree King brings over 25 years of experience across nursing, functional fitness and women's wellness to every stage and mic she steps onto. Whether she's inspiring grandmothers to reclaim their strength, challenging outdated views on ageing or breaking down real life strength habits in her signature straight-talking style — she connects, uplifts and empowers.
Regular Topics Sheree Speaks On:
Becoming Unbreakable After 50
How women can reclaim their strength, identity and energy for life beyond midlife.
The GrandmaSTRONG Movement
Changing the narrative on ageing and why strong grandmothers create strong families, strong communities.
Mindset Over Muscle
Why belief is the first muscle we train and how it fuels lifelong change.
Real Food, Real Strength
Cutting through diet noise, how women 50+ can nourish their bodies for muscle, mood and longevity.
Functional Strength for Real Life
From picking up grandkids to getting off the floor to planing active adventures to everyday life chores, why Active Daily Life movements are the key to independence.
Speaking Style:
Authentic, motivating, real world relatable — with just the right mix of tough love and heart. Whether she's in a room of 10 or reaching thousands online, Sheree leaves women thinking:
"Maybe I can do this."
Invite to Speak:
Available for: Podcasts • Panel Discussions • Keynotes • Virtual Summits • Community Groups • Retreats
Inquires,
Phone: (+61-3) 6267-1694
Contact Form: ↓