Born in Bootcamps
Forged through Grit
And now? The engine behind GrandmaSTRONGOur Story: Built on Belief, Fueled by Grit
It started in 2006...
Coach Sheree King was running outdoor boot camps for women across southern Tasmania, long before women's strength was even part of the mainstream conversation. She saw the spark in every woman who started to move again, trust her body again, and realise that ageing didn't mean decline, it could mean more.
That spark lit a fire:
What if we create a space just for women to grow strong, stay capable, and feel unstoppable, no matter their age?
By 2012, that fire led to the launch of a large women's gym in the heart of Kingston. Spice Fitness was born a bold step into the commercial fitness world, with one clear mission: to serve women, their strength and their story.
But bigger didn't mean better.
In 2017, Sheree made the courageous decision to downsize the gym and move into a private coaching studio in Margate. It was a return to intimacy, depth and heart. The space was smaller, but the mission got bigger. It became the birthplace of something global.
In 2019, that seed fully sprouted:
Spice Online was born.
The dream of empowering women beyond the studio became a reality.
In 2024, we took a slight pivot to focus solely on Grandma Strength and launched our GrandmaSTRONG 21-Day challenges.
From boot camps, to studio sessions, to global programs, every step of the journey has followed one unshakable truth.
When women believe in their strength, everything changes.
Grandma Strong: A Global Movement Born from Spice
What began in a park with the handful of women now reaches thousands of grandmothers across the world. GrandmaSTRONG was built on the foundation laid here in the Spice studio. Real transformations, real strength, real belief in what's possible for women as they age.
Our online programs now help grandmothers rebuild strength, balance, confidence and independence in their 50s, 60s, 70s and beyond.
But the soul of GrandmaSTRONG? It still lives here, inside the walls of Spice.
Your strength story starts here — and it doesn't end until you say so.
What We Do: Real Strength for Real Women
At Spice, we specialise in functional strength training for women 50+, with expert coaching tailored to real life — not fitness trends.
You'll train to:
It's strength that translates to life, so you can live on your terms, not limitations.
The STRONG ZONE Protocol™
Every Spice program is built on our four-pillar coaching system.
It's a whole life approach designed for long-term transformation.
Meet Sheree King
Founder | Strength Practitioner | Women's Wellness Visionary.
She's not just a coach, she's a movement maker with over 15 years of coaching experience and a fiery belief in women's strength at every age, Sheree continues to lead from the front, on the studio floor, in every online challenge and through every message she shares.
Her energetic energy and magnetic. Her energy is magnetic. Her voice is trusted and her signature line -
Now... Let's get unbreakable — GrandmaSTRONG Style.
— has become a rallying cry for women everywhere who are tired of being told to slow down and ready to rise up.
This Is More Than Fitness
Our clients aren't just getting stronger, they're rewriting what's possible for women in their 50s, 60s and beyond.
You'll find their stories in our UNBREAKABLE STORIES Stories library, raw, real and inspiring.
Want to Start?
Local to Southern Tasmania?
Come visit the studio, book a private consultation, let's talk about where you are and where you want to go.
Beyond Tassie?
Check out our global sister brand, Grandma Strong, for online programs, challenges and resources built from everything we've learned here at Spice.
Spice Fitness is where it all began.
And we'd love to be part of the next chapter.