Our story has been unfolding since 1982 culminating in our SpiceSTRONG Online Training program, but there's still much more yet to write
Watch our video story or peruse the detailed story timeline below
I’ve just graduated as a registered nurse in Tasmania (Australia), and I’m going to head off to Perth, Queensland and the UK over the next decade. I’ll be taking the opportunity while I’m still young to adventure into a world of exotic places where I can visit natural outdoor wonders in so many incredible, different countries.
I’ve met this cute guy on a group bike ride and before I know it, they’ve invited me to ride across Australia – from Fremantle Harbour to Coffs Harbour – with 30 other riders. So I figure, Why not?! He is cute! But he better make a move before the end of the ride or I’m outta’ here. I make it. He does. The rest is history.
Andrew and I are starting our married life living and working in Perth. Life is busy and dreams of future adventures start popping into our heads. Over the next decade we’re going to start raising our young family of four beautiful kids. My dreams might need to simmer away for a little while but I’m incredibly passionate about seeing women fulfil their potential so before we start a family, I’m putting the first step of my dream into place…
I’m training as a fitness instructor and I’ve just received my certification. I’ve begun attending a local church mum’s group with my first baby and I’m finding regular opportunities to empower women’s health. I’ll go on to study a heap of advanced nursing and fitness courses, fuelling my fascination with the workings of the human body, and empowering others to look after and understand their own bodies.
With four young children now, we’re feeling a call to relocate to Tasmania. We’ve loaded the 4wd and camper trailer up, and we’re taking the kids camping and out for all sorts of outback adventures before we settle down again. We leave our home in Perth, heading North, East, West and South, before settling into our new life in Hobart.
I’m now in a new place with a fresh vision. I’m venturing out by starting my own fitness business, Invigor8 Women’s Fitness – taking group classes in a local church, outdoor bootcamps, and Zumba dance fitness across wider Hobart. I’ve realised many women can’t continue Zumba because of sore knees, hips or ankles, which inspires me to look into strength training so I can support their continued participation.
I’ve been dreaming of opening a women’s fitness studio and I need a name to encapsulate its purpose – Spice Health & Fitness is born. Why Spice?! Spices bring out flavours and add a zest, and that’s my desire for all the women we’re here to support. We believe in empowering the full flavour of strength, health, fitness, wellness and a zest for the impossible, in the life of every woman.
We’ve leased a new facility and I’m realising our dream of opening a women’s training studio. We open January 2012! Through training thousands of women and listening to their stories, I’m gaining a precise understanding of women’s bodies and the barriers that hinder their goals. The disparities in success become even clearer as I watch the journey of women who are cardio focused versus those engaging primarily in strength training.
It’s always great to be recognised. Thank you to all those women who voted Spice Health & Fitness the Best Gym in Hobart this year! We’ve watched our four gorgeous kids move into adulthood and whilst encouraging them to chase their dreams and desires, it’s time to realise our dream of bringing functional strength training to women all over the world. I know we will be taking that same passion and energy into the online world in the near future, and then who knows what might happen…
A desire to impact women globally has been bubbling away for years, however as our training focus narrows to functionally strengthening woman, the two have collided. And now a vision to EMPOWER FUNCTIONALLY STRONG WOMEN EVERYWHERE is birthed. This results in a change of direction on how and where we are investing our time, and our perspective on the future for Spice Health & Fitness. READ MORE→
As we continue to narrow our focus towards strength training women, we are appreciating the need for a balanced lifestyle. Seeing many women we train plateau with strength levels, and looking deeper, we’ve realised sleep, diet and mindset are all factors that can sabotage or derail success if left unchecked. To support the strength success of these women, our Wellness Philosophy BELIEVE, NOURISH, STRONG, RESTORE, and associated programming, is formulated. READ MORE→
In researching techniques and programs on how I can support the functional strength of my clients, I’ve undertaken and achieved the very difficult pathway of becoming an advanced Functional Movement/Exercise Coach through the Chek Institute. This has opened my eyes deeper to the benefits of functional strength and how I can now apply that to my clients not just in person, but also online, by offering detailed video guidance and programming.
We’ve been training women with typically traditional strength workout equipment, and even though we appreciate and address the need for strong core stability, the concept of complete functional strength – from head to toe, is profound in our training approach and methods, so we’ve overhauled our training to adopt the new S.P.I.C.E. STRONG™ Training Methodology practice of FREE-WEIGHT FUNCTIONAL STRENGTH MOVEMENT across all our programs. READ MORE→
As our lease renewal approached, we’ve been thinking long and hard about our studio structure and if it is the right vehicle and environment to propel us into a future online training platform to bring functional strength training to women globally. We’ve decided to downsize to our smaller home-based studio, specialising in small group functional strength workouts, so we can pursue the development of our SPICE STRONG Online Program.
In the quest to offer and support our clients with a full wellness understanding and approach, I’ve just received my certification as a Level 1 Nutrition Coach through the globally recognised Precision Nutrition organisation. It’s great to be strong, but we know it’s very easy to derail good intentions with the wrong fuel. Balancing this and our other wellness philosophy practices, is giving us a professional edge in functional strength training.
It’s one thing to have a global vision to empower women but delivering it and having clients succeed through it is another. To keep us on track and true to our vision of empowering women globally, our everyday mission ENABLE EMPOWERED EXPERIENCES EVERYDAY is formulated. No matter the timeline a client spends with us, our mission is to ensure they have functional strength empowered experiences every day. READ MORE→
We’ve launched SpiceSTRONG Online, fulfilling our dream of establishing an online pathway for women to achieve functional strength, and you are only moments away from starting a pathway to achieving YOUR functional strength success. We’d love to meet you in our online membership platform and support you to become a functionally strong woman.
Outcome focused programming that fuels desire for betterment in complementary wellness areas has always been our intent when working with clients. Seeing improved workout discipline as we supported better mindset pathways, increased their desire to be more committed with nutrition. Leading us to develop our cyclical ‘Strong Zone Formula’ protocol.
Spice Fitness is a family owned business with what some might consider, an impossibly audacious vision. But as we say...
If a vision isn't impossible, it's not vision. It's just safe.
- Sheree King -
Functionally Strong Women
Discover our story to passionately fulfil the Spice vision of changing the lives of women all over the world
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Our mission to inspire success is how we hold ourselves accountable everyday, to fulfilling our vision
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For years we have developed our key Philosophies - Believe, Nourish, Move, Restore and Methodologies - Free-Weight, Functional, Strength, Workouts to create an achievable and transforming program for
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We coach women differently at Spice. Get to know us by reading about our services, viewing the stories and about videos, and connecting with us on social media.
Spice Fitness is a trusted provider to thousands of amazing women in Kingston, Tasmania and Online, all seeking to be strong, energised, gain lost years and achieve success in a supportive community environment with other empowering women.
Spice Fitness is a unique program offering tailored workouts for every woman. We don’t believe one size fits all or leave you floundering to keep up. Instead we embrace all the individual challenges women face daily and provide functional strength training adapted to every lifestyle, supporting you the whole time.
At Spice Fitness our passion is to empower women to be functionally strong, and we don’t want a lack of belief in the possibilities of transformation getting in the way. We know that as your functional strength grows it will unlock an empowerment you didn’t know you had.
At Spice Fitness we specialise in programs for women, assessing your current functional fitness, then prescribing an achievable strength changing pathway. All whilst walking alongside you, keeping you on track, reassessing and raising the bar as you grow.
To help us take our vision forward we are blessed to have an inspiring and dedicated team.
Founder & Principal coach
Sheree is passionate about empowering women all over the world to become their best selves. She brings decades of experience and expertise, together with big dreams and big visions, creating a unique fitness program to transform everyday lives to empowered success.
Admin & Trainer
Simone reinvented herself from musician and teacher, to administrator and fitness trainer, and now brings a slight obsession for organising everyone and everything together with a decade of writing and communications experience to manage all the extra bits and bobs for Spice.
Andrew is tasked with taking every idea Sheree has and making it happen. Whoa! With 20+ years experience in system design and implementation you'd think, No problem. But there's always another inspired, crazy and audacious vision to unpack and offer the world.
Our SpiceSTRONG Online Workout Buddies
At the strength classes I enjoy most things (OK not the sliders) but my favourite activities are using the bands and the TRXs.
I love every minute of it. I love the way Sheree trains us to ensure that you’re always in the right form so you’re never going to injure yourself. And I’ve become so much stronger, much better balance.
I like that you can train at your own pace. Sheree adjusts exercises according to if you happen to have an injury or a bit of a weakness of something she can adjust it to you and that’s good. You don’t feel pressured.
I love kettle bells and boxing
My favourite exercise doing squats with a bar (on my shoulders)
If you had told me at the age of 73 I would begin strength training, I would have laughed. Now I spread the benefits l have gained.
I love body work on the floor. I like feeling how much stronger I’m getting when planking or doing push ups.
I love the way that the classes are structured. It gives you challenges but you can also work at your own pace. There’s always something different happening.
At Spice our primary mission is to create an online functional strength coaching environment that...
Enables Empowered Experiences Everyday
We seek this for all our clients, then celebrate with them.
At Spice we are passionate about creating simple and sustainable wellness practices that enable every client to achieve their goals. We believe you’re never too old and it’s never too late to change. Our programs are tailored to enable you to participate safely and with encouragement to keep moving towards a strong, healthy body now and into the future. A body that enables you take on any everyday situation you find yourself in, or goal, challenge, vacation you have on the horizon. We support you to achieve anything you set your mind to!
At Spice our passion is to empower women to be all they can be through our Spice Strong Online Training fitness program, supported by nutrition and mindset education. We believe as your health and fitness grows you’ll unlock an empowerment you never knew you had. An empowered woman has the knowledge, confidence, means, ability and strength to be her best self through all life offers us, and we will support you to become the woman you want to be.
We know every woman has a unique story filled with unique experiences, and we embrace you here and now as you embark on your fitness journey. Spice programs are filled with variety to support your goals and bring empowering experiences into your life. Recapturing experiences of a body that can now do things you once thought where behind you. Life is here to be lived - fill it with everything you want to do!
At Spice we provide education and training for everyday women, to support everyday life, and we know it’s everyday efforts that bring long lasting change to tackle everyday challenges that were once physical limitations. We practice what we preach by presenting achievable and varied workouts presented by women just like you!
At Spice we understand the key to sustained success is balancing a lifestyle that feeds the four wellness pillars.
We'll help you...
You're Amazing, Resilient, Capable, Beautiful... BELIEVE IT!
Developing new health and wellness habits is both physical and psychological. At Spice we create an environment of encouragement and support and share important mindset strategies to help you achieve success, now and into the future. We believe in lasting change for mind and body, and we support you through all the ups and downs of your wellness journey.
At Spice, we believe in you!
Transform your Body from the Inside Out... NOURISH IT!
Health and wellness involves nourishing your body, moving it regularly, and caring for your mind. At Spice we teach you how to eat well with four simple and sustainable nutrition principles - unprocessed, moderate, balanced and enjoyable. In an era of fast fad diets, we believe in a holistic approach, supporting you to make small lasting changes that become achievable and set you on the path to success.
Your Body was Designed to be Strong... STRENGTHEN IT!
Our Spice philosophy is to make your body work functionally for everyday tasks, goals and challenges. Our Spice Strong Online Training program is functional, achievable and adapted to ANY body - young, old, fit or infirm. We do this without gut busting workouts, but instead develop strength, endurance and mobility, progressing you along at your own pace. We empower you for everything life brings along, including that next big adventure or unexpected moment!
Every Body Needs to Rest & Recover... RESTORE IT!
We live in a fast-paced world, so at Spice we teach you how to rest, recover and restore, your body, mind and soul. We teach you habit-changing pathways to improve sleep and reduce stress, and we ensure all our training programs are structured with time and techniques to support recovery. Rest and recovery is crucial at any age, but particularly important as you get older and when engaging in an exercise program.
For a more in depth article on our wellness philosophy refer to our blog post - READ MORE→
SpiceSTRONG isn't an overnight idea. Having worked with women's bodies for over 2+ decades we've been able to apply, review and adapt many strength training techniques to develop specialist strength transformation programming that empowers women's bodies to work functionally for them.
Now, we've adapted this from the studio environment to online, so women anywhere, anytime can attain the same functional strength transformations that we see EveryDay.
We use free-weights and bodyweight to strengthen and tone your muscles, integrating aerobic endurance, core strength and stability into all our exercises for a full body workout. We help you find a starting point then use different loads and intensities to adapt movements for varying fitness levels, abilities and physical limitations. As you become stronger and fitter, the program grows with you!
Our methodology is function-focused, replicating movements in everyday life, from chopping wood and carrying luggage, to lifting groceries and pushing wheelbarrows. Unlike training with traditional machines in large facilities, functional movement exercises incorporate twisting, turning, pushing and pulling, with strength, flexibility, and stability, just like you experience in everyday life!
There’s increasing awareness of the benefits of strength training for everyone, and as we age, developing strong muscles and good balance is even more important - not as a weight loss or body image tool, but a preventative measure against chronic disease and conditions such as osteoporosis, arthritis and back pain. A strong body boosts confidence and independence, bringing the freedom to explore more aspects of life. Be aware, muscle not used deteriorates!
We move everyday, but injury, illness, ageing or mindset can limit mobility and then many people give up and accept their limitations. At Spice we design programs to target muscle chains and include stability and flexibility in every session. Ordinary movements like getting up and down off the sofa, picking something up from the floor, or stepping off the kerb all use multiple muscles, require strength, and benefit from greater flexibility and stability.
For a more in depth article on our training methodology refer to our blog post - READ MORE→
Start your journey of having a functionally strong body EVERYDAY